Marketing in 2010 should be simple, easy, and inexpensive. With a house now in escrow and two other parties this past week contacting me to purchase properties, I’m reminded the importance of continued marketing. Realtors no longer have the luxury of additional funds to throw away. A HouseBlvd.com real estate shirt, a real estate cap, a real estate driver’s license … all these let everyone who sees you know you’re a Realtor.The economy continues to be in a slump, and traditional marketing can be expensive. I recall spending hundreds of dollars monthly to mail flyers with a hopeful 1% phone call. I find that wearing a real estate T-shirt generates easy face-to-face dialogue that’s informal, which is when people are most comfortable. I truly “practice what I preach”, as I wear my designs to the gym, to the market, on a walk, etc. Everyone who knows me knows I’m a realtor, and I don’t need to reach into my purse during an awkward moment fishing for a business card. ~ Jessica
Posts Tagged ‘realtor’
Marketing in 2010 – Make it simple, easy, and inexpensive
Sunday, March 28th, 2010Real Estate Marketing in the next two years
Monday, February 25th, 2008In 2007, we, as agents, weren’t sure what the next couple of years might bring to the real estate market. Just a few months ago, the chorus of good-timings that an Election Year could bring engendered hope. Since 2008, most realize this year will historically be remembered as a continued downward slump, and for Realtors, our livelihood is affected. While Realtors are actually leaving this market, for devoted Realtors, 2008 is an opportune time to rise above the remaining competition. Continued real estate marketing is key to visibility, ongoing outreach, and success. HouseBlvd offers easy, affordable, and visible real estate marketing for any Realtor. With real estate agent’s shirts, caps, children’s clothes, open house signs, and more, Realtors are immediately branded to the public. Less expensive and quicker than mailings, less bothersome than distributing business cards daily, and less intrusive than being a “sales shark”, real estate marketing with fun Realtor clothing allows the public to immediately recognize who you are and what you do. Shop HouseBlvd today, enjoy your agent branding, and hang in there through 2010!